Fedora Workstation product name

Jaroslav Reznik jreznik at redhat.com
Wed Nov 6 13:31:32 UTC 2013


----- Original Message -----
> On Wed, Nov 6, 2013 at 1:22 PM, Jaroslav Reznik <jreznik at redhat.com> wrote:
> > ----- Original Message -----
> >> On Tue, Nov 05, 2013 at 11:25:18AM -0500, Matthias Clasen wrote:
> >> > The Fedora Workstation effort (not a great name, by the way), is brand
> >>
> >> It doesn't have to end up with that name, for the record. That's just a
> >> working title and indicative of the conversation at Flock. Peter Jones had
> >> suggested "Fedora Client", and there were some others as well.
> >
> > Can we go one level up - should even Fedora be a name of a product? With
> > Server/Workstation/Cloud and other as variants? Or can we treat Fedora as
> > a project covering all different products using different names?
> >
> > You don't use M*soft Server but W*ows Server produced by that company...
> >
> > KDE guys tried this rebranding a long time ago, it never worked very well
> > due
> > to miscommunication in the very beginnings (KDE SC...). I was involved in
> > discussion at Akademy with many red faces screaming "noo, don't do that,
> > noo"
> > but actually it makes sense. And even more sense to productised Fedora...
> 
> It kills a well known brand and all marketing efforts of the past.

Brand stays - it will be Fedora, or better Fedora Project as vendor. Just
product will have different names but can still contain Fedora in name.

> And
> the KDE one
> didn't really worked in the end everyone just calls it (the desktop) "KDE".

I'm aware of that but as I said - it was due to communication/marketing
mistakes.

Jaroslav

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