Fedora Workstation product name

[drago01]

On Wed, Nov 6, 2013 at 1:22 PM, Jaroslav Reznik <jreznik at redhat.com> wrote:
> ----- Original Message -----
>> On Tue, Nov 05, 2013 at 11:25:18AM -0500, Matthias Clasen wrote:
>> > The Fedora Workstation effort (not a great name, by the way), is brand
>>
>> It doesn't have to end up with that name, for the record. That's just a
>> working title and indicative of the conversation at Flock. Peter Jones had
>> suggested "Fedora Client", and there were some others as well.
>
> Can we go one level up - should even Fedora be a name of a product? With
> Server/Workstation/Cloud and other as variants? Or can we treat Fedora as
> a project covering all different products using different names?
>
> You don't use M*soft Server but W*ows Server produced by that company...
>
> KDE guys tried this rebranding a long time ago, it never worked very well due
> to miscommunication in the very beginnings (KDE SC...). I was involved in
> discussion at Akademy with many red faces screaming "noo, don't do that, noo"
> but actually it makes sense. And even more sense to productised Fedora...

It kills a well known brand and all marketing efforts of the past. And
the KDE one
didn't really worked in the end everyone just calls it (the desktop) "KDE".