[Fedora-legal-list] At which stage in Fedora does upstream code become "Fedora Software"

["Jóhann B. Guðmundsson"]

Given that I was redirected to you guys

I'm trying to establish at which stage the upstream code we package is 
transformed into "Fedora Software"

is it at packaging stage
is it at iso stage
does it apply only to the defaults
does it take any rights away from the owner doing so
is it when we ( the community ) apply patches to it
etc..

JBG