Attention / Interest / Desire / Action, getfedora.org, or why marketing 'the Fedora project' is a bad idea.
shiser at cloud9.net
Sun Jun 19 18:19:18 UTC 2005
On Sun, 2005-06-19 at 12:18 -0400, Jeff Spaleta wrote:
> On 6/19/05, Matthew Miller <mattdm at mattdm.org> wrote:
> > If we're marketing, we start with, okay, there's this set of people who make
> > up a definable demographic of some sort (geographic, or an industry or
> > application, or various other ways to slice it) and say "Okay, what can we
> > do to make Fedora appeal to the people that make up this market?" That might
> > involve promotion in a "language" that speaks to whoever the target is --
> > and it also includes things like "if we want to appeal to market XYZ, we
> > should make sure Fedora addessess function ABC."
> The market for fedora... are people in the community who want to be
> more than users.. people who want to contribute. I really don't think
> fedora as a distribution is aimed at any particular userbase. I don't
> think fedora should make any strong claims to being a system for the
> casual users or for server admins or any other "target" group of
Is there a distinction to be made as to Fedora user "Verticals" -- i.e.
categories of users -- and Fedora Marketing/Development participants?
Is it about defining AUDIENCE, again?
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