Attention / Interest / Desire / Action,, or why marketing 'the Fedora project' is a bad idea.

Matthew Miller mattdm at
Fri Jun 24 17:13:18 UTC 2005

On Fri, Jun 24, 2005 at 01:04:38PM -0400, Jeff Spaleta wrote:
> > This is a whole different thing. :) How about "Get people interested in
> > trying Linux, *via* Fedora, because that's what we can do anything about?"
> > I don't think this and more targetted marketing are necessarily exclusive.
> I'm pretty sure i didn't mean to imply my thoughts are mutually
> exclusive with taking aim at certain groups. I just want to make sure
> the message is thought provoking instead of encouraging impulse
> decisions.   To sum up my concerns into a simple headlines.
> I want to avoid blurbs like:
> "Fedora Linux is great! Try it now!"
> and i would instead prefer more open ended tone: 
> "Is Fedora Linux right for you? Find out now!"

Indeed -- and this actually goes hand-in-hand with actually focusing on what
we want to accomplish with the project -- rather than just the
dropping-leaflets-from-30000-ft approach.

Matthew Miller           mattdm at        <>
Boston University Linux      ------>                <>
Current office temperature: 78 degrees Fahrenheit.

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