Logos: everybody wants one but nobody seems to have any constructive comments. (was Re: Cool Fedora schwag idea)

Greg DeKoenigsberg gdk at redhat.com
Thu Jun 30 19:04:00 UTC 2005

My take:

The project is called fedora.

The project needs a fedora.

I'm fighting for a fedora.

I'll get back to you.


_____________________  ____________________________________________
  Greg DeKoenigsberg ] [ the future masters of technology will have
 Community Relations ] [ to be lighthearted and intelligent.  the
             Red Hat ] [ machine easily masters the grim and the 
                     ] [ dumb.  --mcluhan

On Thu, 30 Jun 2005, Jeremy Hogan wrote:

> We should outline the rules as you say, and then have an open contest.
> Maybe even a $$ prize. Conversely, Greg could work with RH's stellar
> design team to deliver something within whatever guidelines we agree
> on. The Shadowman cost what, $500?
> In any case, as a stab at some rules/guidelines:
> -no Red Hat derivatives (hard to get blessed, harder to differentiate for users)
> -Fedora blue (needs a published Pantone, RGB and Hex)
> -I like the goat, but I'm twisted, I'd vote against avatars/mascots in general
> -very close to being a non-brand (e.g. the less elements there are in
> it, the less usage guidelines we need)
> -keep the name[tm] and logo[tm] seperate from the lookfeel[tm] (e.g.
> don't make people have to hire a lawyer and designer just to legally
> debrand or rebrand it for spin offs)
> -should evoke the spirit of the product/project somehow (fast moving,
> free, maverick, etc)
> And/or whatever RH marketing and legal have to say on the matter.
> All that said, I like where your FC, FL text based logos are heading.
> Simple. Or if we like the goat, a more stylized goat. Or a stylized
> Kudzu leaf, or a photo of Seth's birthmark which is shaped like
> Greenland.
> Or whatever, it's better in the abstract since it will have whatever
> meaning we infuse it with, so it doesn't matter if it's as perfect as
> the Nike swoop, b/c that *became* the perfect logo for them.
> --jeremy
> On 6/30/05, Jeff Spaleta <jspaleta at gmail.com> wrote:
> > On 6/28/05, Jeremy Katz <katzj at redhat.com> wrote:
> > > Come on, how can we do cool pins without a logo?
> > 
> > 
> > Joke mascots aside..... people like to complain about a lack of a
> > logo.. but nobody is making a serious attempt at either creating a set
> > of design contraints as to what any contributing artist is suppose to
> > be aiming for or contributing potential artwork for feedback.
> > 
> > Scapegoat was my small technical nuke attempt at jump starting
> > CONSTRUCTIVE discussion about wtf a logo is actually suppose to look
> > like for this project. At the very least i expected to see discussion
> > about "scapegoat can't work as a logo.. its too busy for a baseball
> > cap or small graphic sizes"
> > 
> > A logo would be nice.. but until the people who are complaining about
> > a lack of one actually pony up some reasonable discussion as to the
> > design to guide any artists.. its absolutely POINTLESS to talk about
> > it like its something important to get done. So from now on. I expect
> > anyone who wants to bring up the subject to aim their comments at
> > either specific design points to shoot for... or offering up drafts of
> > a logo for review.  If i see another "a logo would be good post"
> > without constructive comment to move the discussion forward.. I will
> > be doing the mailinglist equivalent of ripping out your spleen.
> > 
> > So on that note... here is my somewhat less humorous attempt at a
> > draft for a reusable logo.
> > http://jef.is-a-geek.com/path3079.png
> > http://jef.is-a-geek.com/Fedora-Logos.png
> > the idea being a re-usable style motif, the path3079.png is more
> > stylized example of where i think this can go.  Its rough, but the
> > sytle i'm going for here is meant to feel like a blowing flag effect.
> > The bottom of the letters are pretty close to the effect I'm going for
> > but I need to continue that upward into the top of the letters.
> > 
> > The idea is you can interchange the C for Core  the E for extras the L
> > for legacy  the F for foundation. While keeping the first F nearly the
> > same. Should work well on paper materials or even a letterman jacket.
> > I'm not sure if this design has space for cross-branding.
> > Scapegoat on the other hand... has lots of room for crossbranding via
> > another earring.
> > 
> > Clearly people already have "blue" associated with fedora.  The C is
> > red because well... Core is Red hat controlled.   Legacy has a green
> > thing going on already. And Extras.. i have no idea wtf to do about
> > extras coloring scheming so its a place holder for now.
> > 
> > -jef"desperately hoping a serious artist makes an attempt at appeasing
> > the people who wont shutup about needing a logo"spaleta
> > 
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> >
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