New logo guidelines and web design elements posted
duffy at redhat.com
Sun May 28 06:27:26 UTC 2006
>> From: Hugo Cisneiros <hugo at devin.com.br>
>> So I suggested (and I'm bringing this discussion here) to extend the Logo
>> Guidelines to create Sub-Projects Logos, like for Fedora Extras, Fedora
>> Documentation, Fedora (Brazil), Fedora (France), and so on. The current
>> guidelines does not allow us to do this in a pretty way because of the
>> space" rule. What do you think?
chasd at silveroaks.com wrote:
> With identity management, there can be only One True Way. Variation is
> confusing and dilutes the identity as one other poster already mentioned.
Actually, this is *not* true with respect to what Hugo is suggesting. For example:
Look at pages 8 & 9 of the Rensselaer Polytechnic Institute brand book. A
university is a large organization made up of many sub-organizations - schools,
departments, research labs, etc. RPI's brand guidelines (as most universities'
and large corporations') recognize that they must apply to many disparate
sub-organizations that share the same 'brand' and have guidelines for
incorparating the use of their logo for those sub-organizations.
This concept of 'sub-logo' guidelines actually not that uncommon in brand
design, and it would be nice if such sub-logo guidelines could be specified for
Fedora's logo. I think Hugo's idea is a great one. These guidelines could be
used for Fedora groups in specific locations, as Hugo cited, and also for Fedora
projects, e.g. "Fedora Documentation Team," "Fedora Marketing Team," etc.
Fwiw, I think Diana's banner for the wiki using the new logo is an excellent
look for such a sub-logo . I do understand that the 'sub-logo' logotype is
the same as the 'fedora' logotype, which is proprietary and would make it costly
for would-be contributors to design these logos for their sub-organizations. So
perhaps the URW font (I don't remember the name offhand) could be used with the
same treatment (maybe a bit lighter blue) that Diana used.
More information about the marketing