Social Media Trends

[Joe Brockmeier]

On 03/27/2014 07:36 AM, Jaroslav Reznik wrote:
> ----- Original Message -----
>> On Thu, Mar 27, 2014 at 09:19:44AM +0530, A. Mani wrote:
>>> http://heidicohen.com/global-social-media-trends/
>>
>> Hey, could you expand a little more on how this impacts Fedora Marketing in
>> particular? Is there something in here which you think should inform our
>> actions? Links are okay; thoughts are better. :)
> 
> It can help us to target on platform, we're not visible right now. On the
> other hand, it's not only about numbers. See Jiri's recent post about how
> Facebook treats pages - and with more users on Facebook, we have lower
> visibility than on G+...

A little about Facebook. I have admin on that page, so I see the "N
number of people saw this post" on each thing there when I go to the page.

- Robyn's recent blog post went up yesterday: FB says 1,881 people saw
the post. Shared? Once.
- Matt's post on Fedora.next was shared on 19 March: FB says 2,747
people saw the post. Shared? Twice.
- Intro to Copr shared on 11 March: FB says 2,086 people saw the post.
Shared? Once.

Now - guess how many people on the MARKETING TEAM (at least
participating in these discussions) shared these things from the FB
page? If you guessed "zero" you'd be right.

Simple fix here: Work the tool - we 1) make sure *compelling* content is
shared on FB, and 2) we re-share *from* the FB page (rather than
directly from the source).

I could go on - but instead, I suggest we make next week's meeting about
fixing our use of social media, and I'll prepare an agenda.

Any thoughts? Comments, flames, or objections?

Best,

jzb
-- 
Joe Brockmeier | Principal Cloud & Storage Analyst
jzb at redhat.com | http://community.redhat.com/
Twitter: @jzb  | http://dissociatedpress.net/