Re: [marketing] Re: [Mindshare] Re: Talking points and the future of talking points
by Brian (bex) Exelbierd
+ambassadors list to see if we get anyone to "step up" as Ben has suggested
Hijacking a bit as so much good has been said.
On Tue, Apr 16, 2019 at 5:59 PM Eduard Lucena <x3mboy(a)fedoraproject.org> wrote:
>
> I used the TPs when I was actively doing Ambys work: Knowing what is new and if a new change can be appealing to a certain audience. But I'm probably one of the minor public that actually uses it.
I think having someone explain how they use the TP will be helpful.
We seem to produce (or attempt to produce) multiple related items:
* Release notes
* Talking Points
* Press Releases
* Release post in Magazine
While these have different goals, I suspect we could remove the
talking points and just by providing links in the Release post to the
Release notes cover most use cases.
We don't formally "battle card" and we don't have an overarching event
strategy so each ambassador/event owner should be picking the focus
that makes sense for their audience, regardless of what talking points
exist.
regards,
bex
>
> I see TPs as a "human-readable" change set, a way to show in a non-technical language what's new and what's awesome, it's meant to be a great way to make people to understand the changes, but actually I'm not sure too much people uses it. I think the best way to know this is to query ambys and other interested teams if they find it useful, or even if there are changes/modifications/improvements to make them better.
>
> I can run this poll, but we need to come with an medium to make this (web poll, ML, Meetings).
>
> Br,
> x3mboy Lucena
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--
Brian (bex) Exelbierd | bexelbie(a)redhat.com | bex(a)pobox.com
Fedora Community Action & Impact Coordinator
@bexelbie | http://www.winglemeyer.org
5 years, 1 month
Fedora 30 Release Readiness meeting
by Ben Cotton
Dear all,
Join us on irc.freenode.net in #fedora-meeting-1 for the Fedora 30
Release Readiness meeting. This meeting will be held on Thursday,
2018-04-25 at 19:00 UTC.
We will meet to make sure we are coordinated and ready for the release
of Fedora 30. Please note that this meeting will be held even if the
release is delayed at the Go/No-Go meeting on the same day two hours
earlier.
You may receive this message several times in order to open this
meeting to the teams and to raise awareness, so hopefully more team
representatives will come to this meeting. This meeting works best
when we have representatives from all of the teams.
For more information, see
https://fedoraproject.org/wiki/Release_Readiness_Meetings.
View the meeting on Fedocal:
https://apps.fedoraproject.org/calendar/meeting/9514/?from_date=2019-04-22
--
Ben Cotton
Fedora Program Manager
TZ=America/Indiana/Indianapolis
Pronouns: he/him
5 years, 1 month
[Fedocal] Reminder meeting : EMEA Ambassadors
by jonatoni＠fedoraproject.org
Dear all,
You are kindly invited to the meeting:
EMEA Ambassadors on 2019-04-23 from 19:00:00 to 20:00:00 UTC
At fedora-meeting(a)irc.freenode.net
The meeting will be about:
EMEA Ambassadors regular meeting.
* Meeting Agenda:
- Roll Call
- Announcements
- Requests
- Ambassadors Schedule
- Events
- Action items from previous meetings
- Open Floor
If you have any requests that need to be discussed during the meeting, make sure to file a ticket on pagure.
Source: https://apps.fedoraproject.org/calendar/meeting/8688/
5 years, 1 month
Re: [marketing] Talking points and the future of talking points
by Justin W. Flory
Hi Ben, thanks for starting this conversation. I CC'd other lists as
well to get wider feedback on this topic.
On 4/12/19 4:41 PM, Ben Cotton wrote:
> For F31 and beyond, I want to start a conversation about how we want
> to produce this (or if we want to continue doing it). Do we know
> how/if people are actually using the talking points document? My
> observation is that Eduard and others spend a lot of time and effort
> trying to drag content out of the working groups and it's not clear
> that we get much value from that effort.
>
To understand the added value of talking points, understanding why this
work happens and where people look today for this information is a
pre-requisite.
Talking points inform Fedora contributors about new things happening in
a release. Traditionally, talking points reflect priority areas of
Fedora engineering efforts. For example, in Fedora 15, we talked about
the GNOME 3 desktop and systemd[1] because those were HUGE parts of F15.
That importance was also echoed in the F15 release notes[2]. Today,
talking points seem "out of sync" with Fedora's current priority areas.
Talking points should be narrative "stories" around the technology areas
Fedora is focusing on. For the last ~10 releases or so, talking points
read more like a detailed changelog. This seems to repeat what the
Fedora Docs already produces each release. For example, consider the
distribution-wide changes section of the release notes[3].
Eduard, current Marketing Team members, and past team members have gone
to great efforts to producing these every release, but I feel like the
Project changed on the Marketing Team in the last ~10 releases.
Since the Marketing team is driven by volunteers and not paid staff, it
is easy to repeat a familiar process when there are Fedora release
deadlines to meet and you are also working another full-time job and/or
studying in school. Time spent reflecting on what is working and what is
not is cut short. The Mindshare Committee aspired to move strategic
planning from the Marketing Team and guide the team towards executing a
common marketing strategy determined by Mindshare. But I have not seen
those conversations in the Mindshare Committee yet.
The Marketing Team needs external support to be more relevant in Fedora
today. This guidance could take form of evaluating ways to better return
on value of volunteer time.
For example, what if instead of producing wiki page talking points, we
shifted to Fedora Magazine "feature profiles" that hinted at what is
coming in the next Fedora release? This would fit the "storytelling"
aspect better and requires creative skills to share this story more
widely. (This happens already in Fedora, since these types of articles
appear on the Magazine regularly. Perhaps the Marketing Team could
better tap into that process as it currently happens.)
One way to generate more ideas is to consider asking Ambassadors /
Advocates how they keep up with Fedora news today. Have we ever asked
our contributor community this? What if we designed a short
questionnaire to help inform a better strategy to guide the Marketing
Team's work and get the most value out of volunteer contributor time?
> On a related note, the design team produces a digital ad that is
> displayed in Red Hat offices for Fedora releases[1]. Mo asked how we
> should get the content to them and I answered[2] that it should be
> part of the talking points process; we should open a ticket with the
> design team to provide the wording as we product the talking points.
> Any disagreement or other comments?
>
> [1] https://pagure.io/design/issue/621
> [2] https://pagure.io/fedora-marketing/issue/288#comment-565425
>
I agree that this work is useful but I disagree that it should be the
responsibility of the Marketing Team to push this work. I believe this
role should be taken by the Mindshare Committee. Consider this
excerpt[4] from Mindshare responsibilities:
Communication between teams (outreach teams rely on the work of other
groups). Mindshare ensures all information from technical teams will
get out in time to all outreach teams, working out also a common
strategy with Marketing of how to communicate them outside and how to
manage them within all outreach teams.
I think assigning this responsibility to the Marketing Team requires
that common strategy to be in place. What and how does the Marketing
Team need to communicate to the Design Team for this to happen and for
the work to be utilized by Ambassadors / Advocates? For this reason, I
think this responsibility lies within the Mindshare Committee to
coordinate between outreach teams.
This ran a little long, but I hope the feedback is useful and
constructive. Most of this comes from the benefit of hindsight for the
couple of years I led the Marketing Team and also my term serving on the
Mindshare Committee.
[1] https://fedoraproject.org/wiki/Fedora_15_talking_points
[2] https://fedoraproject.org/wiki/F15_one_page_release_notes
[3]
https://docs.fedoraproject.org/en-US/fedora/f29/release-notes/sysadmin/Di...
[4]
https://docs.fedoraproject.org/en-US/mindshare-committee/#_responsibilities
--
Cheers,
Justin W. Flory
jflory7(a)gmail.com
5 years, 1 month
FAmNA meeting reminder
by ANDREW WARD
All,
this is a friendly reminder that FAmNA will hold a meeting tonight 4/11/19 at 9pm east.
v/r
Andrew Ward
award3535(a)fedoraproject.org
award3535(a)tds.net
award3535(a)gmail.com
5 years, 1 month
Any experience with promoting Fedora on Maker Faire events?
by Miro Hrončok
Hi ambassadors.
We might be able to represent Fedora on the next (second) Prague Maker Faire.
See pics from the latest (first) event:
https://www.root.cz/galerie/jak-vypadal-prvni-maker-faire-v-praze/
The important question is: What would we show/do/present there and how?
Have any of you ever did a Fedora booth on a maker event?
The idea is simple: "Fedora is awesome for Makers" - however how to present that
on a booth? The competition (other booths) is very appealing for visitors.
Thanks for any tips.
--
Miro Hrončok
--
Phone: +420777974800
IRC: mhroncok
5 years, 1 month
[Fedocal] Reminder meeting : EMEA Ambassadors
by jonatoni＠fedoraproject.org
Dear all,
You are kindly invited to the meeting:
EMEA Ambassadors on 2019-04-09 from 19:00:00 to 20:00:00 UTC
At fedora-meeting(a)irc.freenode.net
The meeting will be about:
EMEA Ambassadors regular meeting.
* Meeting Agenda:
- Roll Call
- Announcements
- Requests
- Ambassadors Schedule
- Events
- Action items from previous meetings
- Open Floor
If you have any requests that need to be discussed during the meeting, make sure to file a ticket on pagure.
Source: https://apps.fedoraproject.org/calendar/meeting/8688/
5 years, 1 month
