Fascinating reading: KDE brand repositioning
mel at redhat.com
Sat Nov 28 08:16:17 UTC 2009
Interesting reading from just a few days ago: the KDE folks have just
been through a large rebranding project. (KDE SIG folks, do please chime
in if you know about this!)
Fascinating reading, including the supplementary "more information"
links (http://community.kde.org/Promo/Branding/Rebranding_KDE_v1.1.0 and
If someone's interested, this might be something to ask the KDE
Marketing folks about, and thinking about how their experiences with
this process might be applicable to the various ideas we've been
considering for this release cycle (and beyond).
More information about the marketing