Keyword Optimization on FP / Self-Introduction: Garland Binns

[Robyn Bergeron]

Garland! I'm delighted you're here - we would -love- some help /
brainpower on keyword optimization.

You're here at a great time - we're getting ready to ship out F13 in
less than a month, at which point we'll be launching directly into F14
planning and new ideas - and optimization is definitely something we
want to focus on.

I have a longer mail coming after $lifestuff is wrapped up for the day
- but I wanted to say welcome, and we're really glad you want to
contribute!

Cheers,

-robyn

On 4/20/10, Garland Binns <gbinns at mediarake.com> wrote:
> Hi Everyone,
>
> My name is Garland. I've been looking through fedoraproject.org and I
> noticed that there isn't a ton of keyword optimization. There definitely
> appears to be a lot of potential for increasing our rank and penetration
> within the search engines, hence, bringing us more relevant traffic and
> potential users/contributors. For example, the core pages that appear in the
> top left of the home page (Home, Get Fedora, Join Fedora, Help) all have the
> same title tag and no meta description - they also don't appear to be
> well-optimized for any keywords other than the phrase Fedora Project. By
> changing this not only could we increase exposure by inserting additional
> highly sought after keywords, this would also give us the opportunity for
> these main pages to appear independently on the same page of search results,
> giving us more page share leaving less room for other results that could be
> siphoning potential visitors.
>
> Just the word "linux" alone, has many variants that are currently generating
> hundreds of thousands of searches each month. With a little work we could
> start taking advantage of this:
> http://dl.dropbox.com/u/1673758/linux_keyword_ideas_20100420_1535408.csv
>
> Here is another spreadsheet which also has many variants:
> http://dl.dropbox.com/u/1673758/linux_distro_keyword_ideas_20100420_1739862.csv
>
> Just the term "linux iso" is used approximately 200,000 times in searches
> worldwide each month. These are people that already know how to create discs
> to distribute. We are nowhere to be found on any of the search engines
> because none of our pages are optimized for this term.
>
> Wouldn't it be a good thing if people were able to see a link to Get Fedora
> when they were searching for a linux iso?
>
> I would love to collaborate and join the Marketing Team to come up with a
> plan for taking advantage of these opportunities.
>
> With that said, here's my Mad Lib:
>
> Hi, my name is Garland Binns and I live in Chicago, IL. My Fedora Account
> System (FAS) username is gbinns, and my IRC nick is gbinns.
>
> I learned about the Fedora Marketing team through the Websites Team, and am
> interested in joining because I'm a full time Internet marketing
> professional, web developer, and project manager.
>
> This is the first FOSS project I have worked on, however, I've administered
> and implemented many different marketing projects and programs in the past
> in other arenas, specifically related to email, SEO, SEM, SMM. and the
> Internet.
>
> My skills, which I hope to utilize in Fedora Marketing, include:
>
> (Marketing Skills) - Email/SEO/SEM/SMM
> (Other Skills) - Project Management/Web Design/Web Development
> I'd also like to learn more about Linux-based programming languages.
> When I'm not working on Fedora, I am working full-time at Media Rake, Inc.,
> which is a company that helps businesses grow online.
>
> A couple of goals I have for the Fedora Project are expanding its reach to
> convert people to Fedora like myself, who have frequently relied on Windows
> and OSX in the past when it comes to computing, and seeing Fedora become the
> number one distro on the Internet.
>
> I am wondering if I can join the Marketing Team.
>
> Please help me get started!
>
> Sincerely,
> Garland
>
> --
> Garland Binns: Media Rake, Inc. - Digital Landscape Architects
> Phone: (646) 867-2335 | Fax: (877) 329-3410 | Web: www.mediarake.com
> LinkedIn: www.linkedin.com/in/garlandbinns
> Twitter: www.twitter.com/garlandbinns
>
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