ESOMAR Code

[Robyn Bergeron]

Templates for docs and presentations are on our list of stuff to do
during branding activities at the marketing FAD; in the meantime,
there are some presentations on the wiki on the [[Presentations]] page
that you can strip a template out of.

On 2/26/10, Nelson Marques <07721 at ipam.pt> wrote:
> On Fri, 2010-02-26 at 22:16 -0500, Mel Chua wrote:
>> >   I would like to share this with the list. This is the ESOMAR code.
>> >
>> >   http://www.esomar.org/index.php/codes-guidelines.html
>>
>> Thanks, Nelson - this is very useful, and has a lot of good things to
>> consider. For folks like me who didn't know what the ESOMAR code was
>> before reading the link, it's a (relatively short and quite
>> well-phrased, actually) set of ethical considerations that market
>> researchers should adhere to when doing their work - sort of a
>> Hippocratic oath for marketing research.
>>
>> The biggest implication I can see for the work we do is the data privacy
>> aspect - we want to be open about our processes, but how open do we want
>> to be about the data people give us, and how can we communicate whatever
>> choice we make for each survey clearly to the survey-takers?
>
> Any survey or questionnaire starts always by explaining the interviewed
> the conditions and the privacy rules. We have to make them for each
> survey. I have some documentation regarding this, gonna share it once I
> translate it.
>
> I will start deploying some  documentation on
> http://nmarques.fedorapeople.org/ after I translate it.
>
> By the way, a suggestion, can we place a small request to our artists
> for a Fedora Marketing Group logo? Do we need permission from sponsors
> or anyone else on the organization?
>
> Do we have templates available for presentations and documents?
>
> Nelson.
>
>>
>> >   If someone plans to do surveys in the future, it's something you might
>> > want to take a look into.
>>
>> I've added the link to
>> https://fedoraproject.org/wiki/Marketing_research#Resources - we may
>> want to make it a recommended reading when we (eventually) write some
>> sort of "market research SOP." ("how to make and carry out a survey," or
>> some such.)
>>
>> --Mel
>
>
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