RFC: Initial text for users' flyer

[Ankur Sinha]

On Thu, 2013-10-10 at 16:07 -0600, Mike Ruckman wrote:
> On Thu, 10 Oct 2013 14:29:34 -0500
> Joe Brockmeier <jzb at redhat.com> wrote:
> 
> > > Looking at the wiki, it says "Apache Open Office" [1]. Would it be
> > > better to just say LibreOffice? This is the verbiage I propose:
> > 
> > I think (?) that the point of including AOO is that it's new to Fedora
> > 20? 
> > 
> > Whether it's worth highlighting in the flier is something I'm not sure
> > about. Thoughts?
> > FWIW, I think it'd be good to kick around what
> > should go into a user's flier - and focusing on new features may not
> > be the right way to go. 
> 
> That makes sense. I did some reading and it looks like AOO is a new
> addition to F20. I concur; we need to determine what kinds of things
> should go into a flier before we get too bogged down in the details. 

+1. I did ask for comments here:

https://fedorahosted.org/marketing-team/ticket/139#comment:3


> 
> > If we assume that a user is new to Fedora, they don't really care if a
> > feature/application appeared in Fedora 20, 19, or Fedora Core 1. They
> > care that it exists. So how does the content of the flier speak to
> > what our target users (target here == consumer desktop users, right?)
> > want?
>  
> I think there might be several different users we could be targeting.
> Each of those target audiences could end up needing a different flier.
> For instance, selling a developer on Fedora at a Linux User Group would
> take different talking points than convincing my mother to use Fedora.
> 
> A couple different types of users (not a complete list:p):
>  - Developer (could even be different for specific development tasks,
>    web vs application for example)

https://fedorahosted.org/marketing-team/ticket/140

>  - Power-users

I hadn't thought of this category. Assuming that I'm a power user
myself, the user and developer flyers would probably be enough to tell
me what's going on, or to lead me to the right places to look up stuff
in more detail. 

>  - End User (Word processing, email and browsing the web)

Already working on this one.

>  - Users tired of Windows looking to switch
> 

-1

First, I don't understand what such marketing collateral will contain.
Second, if it's going to compare Fedora/Linux to Windows, I add another
-1. 

For instance, I don't see the point of writing "Libreoffice is an
alternative for Microsoft Office" rather than "Libreoffice is a complete
office suite with a word processor, calculator....". We're not an
alternative to Windows, and I'm not in favour of putting out anything
that makes people think, "Ah, an alternative to Windows..", in the
tiniest way. We are a different operating system, in our own right. The
users/developers flyers should be enough for this category?

> It might be a good idea to get some verbiage from the different SIGs
> since they probably already have some of this groundwork done. If they
> don't, then we can work with them to create something they can use.

I'm not sure about this. Like I've commented here[1], for example, most
of the Change pages do not have release notes. I've grabbed this stuff
from upstream websites that talk about the new versions.

[1]
https://github.com/sanjayankur31/fedora-release-flyer-users/blob/devel/src/03-sugar-ZeroPointOneZeroZero.xml

It might be worth talking to the SIGs. They're busy handling their
packages and bug reports to make progress before the deadlines, though. 

> 
> > ARM - very cool feature, probably not worth mentioning to this
> > audience unless it's related to things like Raspberry Pi.
> 
> We don't actually support the Raspberry Pi, as it's an outdated ARM
> processor and you can't run the kernel the Pi uses without the
> proprietary blobs (it's not completely open source). [1]

+1. I initially included R pi and then removed it since it includes
blobs.
-- 
Thanks,
Warm regards,
Ankur (FranciscoD)

http://fedoraproject.org/wiki/User:Ankursinha

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