[Marketing] Fedora Social Media Proposal

Justin W. Flory jflory7 at gmail.com
Thu Mar 10 18:21:42 UTC 2016

On 03/10/2016 01:05 PM, Brian Proffitt wrote:
> On Thu, Mar 10, 2016 at 11:04 AM, Justin W. Flory <jflory7 at gmail.com
> <mailto:jflory7 at gmail.com>> wrote:
>     On 03/10/2016 09:07 AM, Brian Proffitt wrote:
>         All:
>         In the meeting on IRC yesterday, I referenced a proposal that I
>         had sent
>         to the project last September (I believe). I am resending the
>         document
>         here, having updated it to include information on the Fedora
>         Community Blog.
>         If you like, I can place this on the Fedora wiki for broader
>         consumption/dissemination. Forgive me for not knowing the proper
>         channels for such document publication.
>     Hi Brian, thanks for sharing this document out. I finished reading
>     it and I have a few ideas and thoughts.
>     == Sharing this document ==
>     I think getting this information into a public, accessible location
>     for later reference outside of the list will be a good start. I hate
>     to say the wiki, but I think for the present time being, this is the
>     best place to put it for now. We could possibly consider putting it
>     out as an internal page in the Fedora Magazine or similar, but I
>     think wiki will serve better for the time being.
> Acknowledged... any particular section?

I think sharing the strategy, goals and objectives, and tactics are a 
good place to start with putting this somewhere more static.

>     == Engagement ==
>     Generally, across the board on all platforms, I think increased
>     engagement with our followers and communities is important. Whether
>     it's replies, retweets / shared posts, or holding discussions with
>     fans, I think this is one of the best and immediate things we can do
>     to improve our brand on social media.
>     Particularly on Twitter, there are a lot of one-off posts about
>     things, but I seldom see the Fedora account retweeting or carrying
>     conversations in tweets. I know that with an account like @Fedora,
>     it might be noisier than most, but looking through mentions on
>     Twitter and seeing if anyone has mentioned @Fedora and retweeting /
>     quoting other tweets is a great way to get people engaged and feel a
>     greater connection to Fedora ("OMG @Fedora retweeted my tweet!!!!").
>     Obviously this has to be done with some personal moderation since a
>     retweet can appear to be an official endorsement or promotion, so
>     extra caution would need to be taken to check the content before
>     retweeting to make sure there isn't a hidden "trap" at the bottom of
>     the page or similar.
> +1 This is something I try to do on a regular daily basis on all of the
> accounts I monitor, and I plan to increase the 1-2X/daily cadence to
> 2-3X/daily on my own.
>     == Disclaimer ==
>     Going forward, I'll make note that I can't really speak to the
>     Google+ or YouTube side of things because I don't have much personal
>     experience with either platform. I recognize their important but
>     they're not my personal area of knowledge. I'm more savvy with
>     Facebook and Twitter.
>     == Twitter examples ==
>     I think a *fantastic* example of "Linux-oriented Twitter accounts
>     done right" is the *nixcraft Twitter account.
>     https://twitter.com/nixcraft
>     There's probably a fair amount of strategy going into their posts
>     already, but scroll through their account and take a look at a lot
>     of the content that's being posted on that account. Occasional
>     quotes that are pinned to the top of the account for a time,
>     convenient "how-to" posts that link back to nixcraft websites,
>     general highlighting of other cool tech tips or news, and occasional
>     retweets or quoted tweets.
>     Additionally, the account usually likes a fair amount of tweets that
>     replied back to their own tweets.
>     To me, this account is a gold example of something we could take a
>     few tips from for our Twitter social media strategy. It has a strong
>     amount of linking back to their own site / personal branding
>     (something that our social media presence almost exclusively does),
>     but it also balances that out with tweets or third-party content
>     that helps establish the account as an expert in its field (targeted
>     mostly towards system administrators). Identifying Fedora's Twitter
>     audience is an important step of tailoring our own content there.
>     The retweets / quotes also help integrate community members into
>     feeling a part of the brand too.
>     Anyways… </twitter>
> Will take a look, but yes, this sounds like a good model to emulate.

I'm sure there's some other good accounts out there too that we could 
try to look into evaluating strategy and learning from too. If anyone 
else on the list has good ideas of accounts that might be worth checking 
out, feel free to chime in.

>     == Help? ==
>     I'm not sure if there is an SOP to helping out directly with things
>     like engagement on official social media channels or if you have to
>     wear the Red Hat to be involved with social media, but I'd be
>     interested in helping with Facebook and Twitter from an engagement
>     perspective (both platforms that I'm fairly active on).
>     However, I don't want to derail this conversation with "ooh ooh pick
>     me!" discussion about social media accounts, so if this is
>     irrelevant for this topic, we can discuss in email or just drop this
>     point from discussion.
> Who monitors/helps should very much be a Fedora discussion. I know we
> have community members who own/moderate channels already (Matt Williams
> and the Fedora page on G+ is a good example), so with proper policies,
> there's no reason that can't be done.
> But agreed, this could be a spin-off thread.

This would probably be a good topic for the next Marketing team meeting, 
devising a policy for how to on-board people with official social media 
status. Of course, this would also be something we would want to have 
your feedback on too. Social media accounts are the public face of 
Fedora to many, so it's important we exercise caution when granting 
privileges to new volunteers.

>   Hope this feedback helps!
> It does, thanks!

Justin W. Flory
jflory7 at gmail.com

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