9:01 p.m.
Hi There,
Day - 7 How To Get The Most From Testimonials On Your Web Pages -
Testimonials are one of the most powerful marketing tools you'll
ever have at your disposal.
Why?
Because it's easy to say great things about yourself. Anyone can do
that. But with a testimonial, you've got someone else doing it. And
bear in mind this is someone else the reader can identify with,
simply because they are in the same position as the person giving
the testimonial was before they bought your product or service.
And virtually everyone who's studied even the most basic courses on
marketing knows this, which is why they're used so often (although
not nearly so often as they ought to be).
Now, one big advantage of having a testimonial on your web-page as
opposed to having it just in print is the choice of media you have.
There's no doubt at all video sells better than anything. This is
no big surprise because face-to-face human interaction is the key
to persuasion, and video is the next best thing to actually being
there - meaning a video testimonial is the next best thing to
actually having your past clients and customers sit down with your
prospects and tell them how great you are.
And it doesn't have to be difficult intrusive or expensive: a
simple hand-held video camera you can slip into your pocket and
plug straight into your computer will cost you less than £100 if
you shop around.
Even getting the testimonials doesn't have to be hard: If you're
running a local business, you can drop in on your customers and
clients (by appointment!) or even get them to do it while they're
in your premises or at the sales meeting - wherever you are, it
doesn't matter too much.
Moreover, don't be afraid to ask... and ask before you've done the
work or made the sale in the same way as I encourage you to "set
the scene" by asking for referrals in advance of the sale, using a
form of words like, "I grow my business with testimonials, and if I
do a great job for you I hope and expect you'd be willing to say a
few lines into the camera here, just so I can help other people
just the same way I've helped you". This is a very non threatening
and low-key way to ask for a testimonial. And because you've asked
for it upfront, if you do do a great job for them, then the Rule of
Reciprocity, and the Rule of Consistency & Commitment mean they'll
almost always follow through with it.
You can do a similar thing if you're a solely on-line trader: set
up the expectation of a video testimonial in advance, both in your
marketing emails or on the sales page or even on the confirmation
page with a check-box already ticked. Don't underestimate the power
of Reciprocity and Commitment & Consistency.
Then it's simply a matter of uploading them to your website and
you're done.
But it gets even better than this: a video testimonial is actually
three testimonials in one: you can transcribe it for your static
media (along with a still-photo from the video); you can extract
the audio (again, with a still-photo); and you, of course, have the
video itself.
Video is big... and growing bigger. Video testimonials have the
potential to be absolutely huge but as yet, few people are using
them
I strongly encourage you to give it a go before your competitors do.
As you are a valued friend I would be happy to take a look at your
web site and give you a recommendation testimonial to put onto your
web site. Of course I cannot say that I have used your service or
bought your product but I can check your web site against any black lists
and consumer blogs and if they are clear I can give you this reference to
put as a testimonial on your site: "I have communicated with this business
many times now and they are a trusted web site with a clear internet
trading record. To confirm this please feel free to contact me
Graham Callingwood at Top Page Guru." www.toppageguru.com
To do this please press here and send to me an email and I will send
back to you the recommendation testimonial. That will get you started!
Next lets see how you can increase your bookings and sales by
blending your online and offline marketing. You will be surprised at
how effective this can be!
Best Wishes,
Graham Callingwood
Author of "Make my website work!"
The Top Page Guru
www.toppageguru.com
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