[magazine] Re: [Marketing] Content creating process as a marketing activity

[Justin W. Flory]

On 08/28/2016 09:39 PM, Natalie Ardasevova wrote:
> Hello guys,
>
> I would like to ask a marketing-related question - do you have a process where you identify what it is that readers like the most or are looking for the most and based on which you focus the content of your articles?
>
> I need to do a similar like you do with Fedora for newbies, but with Modularity for the existing contributors.
>
> Thank you a lot!
>
> Natalie Ardasevova 
> [e-mail] 
> Marketing Communications Specialist

Hey Natalie, we have done some retrospective like this in the past at
certain intervals, but we are not actively doing this right now. Paul
did use a tool to find top search queries for things with Fedora and we
used those to create some starter pitches for new writers.

If I can remember what the tool is, I think that's a great way to get a
better insight to what people in the greater public are looking for.
Otherwise, for the topics we are writing on, we usually look at the
WordPress metrics.

https://fedoramagazine.org/wp-admin/admin.php?page=stats