On Tue, May 4, 2010 at 11:10 AM, Kevin Kofler <kevin.kofler(a)chello.at> wrote:
Jesse Keating wrote:
> That's another problem with the poll. "Adventurous" means different
> things to different people, so you can't assume that everybody is
> responding to the same thing.
"Adventurous" has quite an implication of breakage. A milder term would
probably have given an even HIGHER percentage for "adventurous" updates.
Actually adventurous is a positive word association like freedom.
People associate it overwhelmingly with good things versus downsides.
It is why everyone from armies to travel organizations use it in
recruitment posters. It is a standard Marketing 101 catch phrase to
make people think highly of something.
--
Stephen J Smoogen.
“The core skill of innovators is error recovery, not failure avoidance.”
Randy Nelson, President of Pixar University.
"We have a strategic plan. It's called doing things.""
— Herb Kelleher, founder Southwest Airlines