On 07/28/2009 09:04 PM, Máirín Duffy wrote:
>
> Rodrigo, it isn't necessary to base a theme on a physical object to
> create a visual identity. For example, there are many brands out there
> that have strong visual identities that are based on abstract designs
> and/or patterns. For example, 37signals has a very distinctive and
> recognizable brand identity, but it's not focused on a lion, a chia pet,
> an airplane, or an umbrella. Same goes for Starbucks (very strong visual
> identity that uses a lot of abstracted folk art), Adidas (their main
> visual identity is based on three abstract stripes), JetBlue (very
> distinctive brand identify involving analogous shades of blue and violet
> in various vector-based patterns) etc. etc. etc. I really could go on,
> but let's not.
One word: Nike. That one is really a textbook example regarding logo and
identity design -
http://en.wikipedia.org/wiki/Swoosh