On Sun, 2011-02-20 at 22:29 +0100, Fabian A. Scherschel wrote:
Who said anything about lying or misleading?
I did, was just laying out the two extremes to be avoided.
But mentioning ones weaknesses is not what advertising is about.
There is a whole gamut of grey in between lying and misleading and
bluntly stating the truth and that gamut is exactly where good
advertising lives.
Just look at Apple. I hate this company and their products but when it
comes to advertising, they know what they are doing.
Yeh, I'm particularly amused by the number of iPad advertisements I see
in the subway with the iPad phallically placed between the user's legs.
http://www.blogcdn.com/www.tuaw.com/media/2010/03/st-oscars-ipad-ad.jpg
http://mediamemo.allthingsd.com/files/2010/07/ipad-ad.jpg
http://blog.ziggytek.com/wp-content/uploads/ziggytek/blog/2010/03/ipad-ad...
http://cultofmac.cultofmaccom.netdna-cdn.com/wordpress/wp-content/uploads...
Have you actually tried to lay back with a tablet or even a book in that
position? It's not exactly comfortable. (well at least not for me, it
takes a bit of contortion.)
Slogans like this one is why we can't compete with them out
there
IMHO. We can have all the freedom and happiness in our ivory tower,
but if we can't get it to users none of this matters.
No. The reason we can't compete is because this much ado is made and
time wasted about a filler slogan in a mockup. It's like writing a
restaurant review of a dish while it's still uncooked in the pan.
Now, if all that energy could be harnessed towards instead making
advertising that subliminally convinces viewers that Fedora will endow
them in a desirable way....
Tongue in cheek,
~m