Fedora Rewards is the name that I've given to the developing program whereby contributors can receive Fedora Gear, e.g. hats, t-shirts, etc.
We have setup the address FedoraRewards@fedoraproject.org to which requests can be sent, and this will operate on a nomination system and I will review the facts in each case, but self-nominations are unlikely to result in stuff being sent out.
All of this will be placed in the wiki in the next day or so.
Matt Frye The Fedora Schwag Guy
marketing@lists.fedoraproject.org