Marketing the workstation as suitable for both developers and normal end users

[Ankur Sinha]

Hi,

I just saw this on the devel list. It seems that the intended target
audience of the workstation has been assumed to be only developers
completely excluding simple end users. What can we do to clarify this?

-------- Forwarded Message --------
From: Michael Catanzaro <mcatanzaro(a)gnome.org&gt;
Reply-to: Development discussions related to Fedora
<devel(a)lists.fedoraproject.org&gt;
To: Development discussions related to Fedora
<devel(a)lists.fedoraproject.org&gt;
Subject: Re: Other download options
Date: Wed, 10 Dec 2014 18:37:54 +0100

On Wed, 2014-12-10 at 09:52 -0700, Jerry James wrote:
>  Workstation isn't suitable; they
>  aren't developers (yet).  Server and Cloud are definitely right out.
>  I don't want a Live CD; I want to actually install.  (In the past,
>  installing from a Live CD left one with different defaults than an
>  install from DVD, so I've learned to avoid the Live CD.  Perhaps that
>  reflex is now wrong.) 
Yes, this has always been a problem, one that has been solved by
removing everything except the live CD. :p

>  I guess I could go with one of the spins, but I
>  don't see a GNOME spin anywhere.  Is there really no DVD image for a
>  generic GNOME desktop install? 
This would be redundant with Fedora Workstation. Workstation is what you
want to download. We want it to be great for developers, but it's not
for developers only: your confusion indicates that we have not been
successful at marketing it as such.
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-- 
Thanks,
Regards,
Ankur Sinha "FranciscoD"

http://fedoraproject.org/wiki/User:Ankursinha

[Matthew Miller]

On Thu, Dec 11, 2014 at 10:42:14AM +0000, Ankur Sinha wrote:
>  I just saw this on the devel list. It seems that the intended target
>  audience of the workstation has been assumed to be only developers
>  completely excluding simple end users. What can we do to clarify this? 
I've seen a little chatter over this, but I think the devel-list thread
blows it out of proportion. The general reaction -- including the press
-- doesn't seem to share this concern.

Actually, I'm a little concerned that we're not getting strong enough
messaging the other way. We really want to developers to feel like we
care about _them_. It's going to take a little while to establish that.



-- 
Matthew Miller
<mattdm(a)fedoraproject.org&gt;
Fedora Project Leader

[Ankur Sinha]

On Thu, 2014-12-11 at 07:35 -0500, Matthew Miller wrote:
>  I've seen a little chatter over this, but I think the devel-list
>  thread
>  blows it out of proportion. The general reaction -- including the
>  press
>  -- doesn't seem to share this concern.
>  
>  Actually, I'm a little concerned that we're not getting strong enough
>  messaging the other way. We really want to developers to feel like we
>  care about _them_. It's going to take a little while to establish
>  that. 
Hrm, maybe. I just read another piece of feedback on the websites
mailing[1] list that goes:

>  Just noticed that fedora have just launched a new website [1], must
>  say I like the more simplistic theme (guess it will be much easier to
>  get maintain) also its great that its very straight forward to access
>  the download page. That I say have some concerns about the workstation
>  page [2].
>  
>  It feels very much like workstation page target engineers/developers
>  and not the advantage user, have fedora given up that market?
>   

[1] https://lists.fedoraproject.org/pipermail/websites/2014-December/012647.html

-- 
Thanks,
Regards,
Ankur Sinha "FranciscoD"

http://fedoraproject.org/wiki/User:Ankursinha

[Matt Harwood]

I thought the team may be interested in a post I've just written about
Fedora's focus and perfection for developers!

https://medium.com/@mattharwood/fedora-the-platform-for-developers-437301...

Thoughts?


On Thu, Dec 11, 2014 at 2:51 PM, Ankur Sinha <sanjay.ankur(a)gmail.com&gt; wrote:

>  On Thu, 2014-12-11 at 07:35 -0500, Matthew Miller wrote:
>  > I've seen a little chatter over this, but I think the devel-list
>  > thread
>  > blows it out of proportion. The general reaction -- including the
>  > press
>  > -- doesn't seem to share this concern.
>  >
>  > Actually, I'm a little concerned that we're not getting strong enough
>  > messaging the other way. We really want to developers to feel like we
>  > care about _them_. It's going to take a little while to establish
>  > that.
>
>  Hrm, maybe. I just read another piece of feedback on the websites
>  mailing[1] list that goes:
>
>  > Just noticed that fedora have just launched a new website [1], must
>  > say I like the more simplistic theme (guess it will be much easier to
>  > get maintain) also its great that its very straight forward to access
>  > the download page. That I say have some concerns about the workstation
>  > page [2].
>  >
>  > It feels very much like workstation page target engineers/developers
>  > and not the advantage user, have fedora given up that market?
>  >
>
>
>  [1]
>  https://lists.fedoraproject.org/pipermail/websites/2014-December/012647.html
>
>  --
>  Thanks,
>  Regards,
>  Ankur Sinha "FranciscoD"
>
>  http://fedoraproject.org/wiki/User:Ankursinha
>
>  --
>  marketing mailing list
>  marketing(a)lists.fedoraproject.org
>  List info or to change your subscription:
>  https://admin.fedoraproject.org/mailman/listinfo/marketing
>  


-- 

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----
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[Ankur Sinha]

On Thu, 2014-12-11 at 07:35 -0500, Matthew Miller wrote:
>  I've seen a little chatter over this, but I think the devel-list
>  thread
>  blows it out of proportion. The general reaction -- including the
>  press
>  -- doesn't seem to share this concern.
>  
>  Actually, I'm a little concerned that we're not getting strong enough
>  messaging the other way. We really want to developers to feel like we
>  care about _them_. It's going to take a little while to establish
>  that.
>   
OK - I've been looking around for feedback to understand this better. I
just noticed this:

https://ask.fedoraproject.org/en/question/59519/are-we-actively-trying-to...

He says:
"
>  The Workstation page is very focused on developers and doing work.
> As
>  a home user, this clearly isn't for me. I was just about to download
>  Fedora Workstation to install on my home computer, but having read
>  just that one page, I'm now going to install Ubuntu Gnome instead.
>  
>  Are were actively trying to dissuade home users from using Fedora
>  Workstation? If so, kudos to the website team for communicating Fedora
>  Workstation's new focus so clearly! But if we still want average home
>  users to use Fedora, we're getting it very wrong. 
"

It looks like we've done quite a decent job of highlighting that the
workstation is great for devs, and we seem to be confusing our "non dev"
users. 

As far as my understanding goes, the workstation makes it easy for devs
to use it, but it still includes everything that a general user needs -
like the desktop live used to - should we clarify this?
-- 
Thanks,
Regards,
Ankur Sinha "FranciscoD"

http://fedoraproject.org/wiki/User:Ankursinha