MEETING TODAY: 1900 UTC / 3pm EDT

[Greg DeKoenigsberg]

So first, a mea culpa: I didn't capture the minutes effectively from last 
week's meeting.  I had to leave the meeting to go do something else, and I 
never got back to capturing our minutes.  My apologies.  We'll do better 
this week, I promise.

Note: this meeting is at 1900 UTC, not 2000 UTC.  I have changed the time 
on the meetings page.

The agenda is taken, as always, from our open task list:

http://fedoraproject.org/wiki/Marketing/Tasks

The big things I want to be sure to cover:

* Marketing Plan, Key Marketing Messages.  Currently owned by the very 
busy Max Spevack.  We *really* need to nail these down as the date for F9 
continues to approach, since all of our other activities depend on having 
this messaging solid.

* Marketing Plan, Strategies and Tactics.  Last week we tried to turn our 
list of "stuff we should do" into "stuff we WILL do", with mixed
success. 
This week, we will have a lot more success.  :)

By the end of today's meeting, we will have at least a partial list of 
marketing activities to focus on for F9 release, with some owners and 
dates attached.  This is the list we will review every week until F9 is 
out the door, and a good bit after.

This meeting may run longer than an hour, for those who have the stamina. 
I myself have reserved 90 minutes.

--g

-- 
Greg DeKoenigsberg
Community Development Manager
Red Hat, Inc. :: 1-919-754-4255
"To whomsoever much hath been given...
...from him much shall be asked"

[John Adams]

FYI -- I have secured both Kerri Catallozzi and Kara Schiltz from the 
Red Hat Corporate Communications / PR team to participate in the 
meeting, specifically to help with the "strategies and tactics" agenda 
item. They will participate on the IRC chat.

Greg DeKoenigsberg wrote:
>  So first, a mea culpa: I didn't capture the minutes effectively from 
>  last week's meeting. I had to leave the meeting to go do something 
>  else, and I never got back to capturing our minutes. My apologies. 
>  We'll do better this week, I promise.
>
>  Note: this meeting is at 1900 UTC, not 2000 UTC. I have changed the 
>  time on the meetings page.
>
>  The agenda is taken, as always, from our open task list:
>
>  http://fedoraproject.org/wiki/Marketing/Tasks
>
>  The big things I want to be sure to cover:
>
>  * Marketing Plan, Key Marketing Messages. Currently owned by the very 
>  busy Max Spevack. We *really* need to nail these down as the date for 
>  F9 continues to approach, since all of our other activities depend on 
>  having this messaging solid.
>
>  * Marketing Plan, Strategies and Tactics. Last week we tried to turn 
>  our list of "stuff we should do" into "stuff we WILL do", with mixed
>
>  success. This week, we will have a lot more success. :)
>
>  By the end of today's meeting, we will have at least a partial list of 
>  marketing activities to focus on for F9 release, with some owners and 
>  dates attached. This is the list we will review every week until F9 is 
>  out the door, and a good bit after.
>
>  This meeting may run longer than an hour, for those who have the 
>  stamina. I myself have reserved 90 minutes.
>
>  --g
>  
-- 
John Q. Adams
Brand Manager | Red Hat
Brand Communications + Design
919.754.4471
joadams(a)redhat.com

[Michael Beckwith]

I'll be around and able to stay the whole time this week, as my 
$nightjob schedule gave me today off
Greg DeKoenigsberg wrote:
>  So first, a mea culpa: I didn't capture the minutes effectively from 
>  last week's meeting.  I had to leave the meeting to go do something 
>  else, and I never got back to capturing our minutes.  My apologies.  
>  We'll do better this week, I promise.
>
>  Note: this meeting is at 1900 UTC, not 2000 UTC.  I have changed the 
>  time on the meetings page.
>
>  The agenda is taken, as always, from our open task list:
>
>  http://fedoraproject.org/wiki/Marketing/Tasks
>
>  The big things I want to be sure to cover:
>
>  * Marketing Plan, Key Marketing Messages.  Currently owned by the very 
>  busy Max Spevack.  We *really* need to nail these down as the date for 
>  F9 continues to approach, since all of our other activities depend on 
>  having this messaging solid.
>
>  * Marketing Plan, Strategies and Tactics.  Last week we tried to turn 
>  our list of "stuff we should do" into "stuff we WILL do", with mixed
>
>  success. This week, we will have a lot more success.  :)
>
>  By the end of today's meeting, we will have at least a partial list of 
>  marketing activities to focus on for F9 release, with some owners and 
>  dates attached.  This is the list we will review every week until F9 
>  is out the door, and a good bit after.
>
>  This meeting may run longer than an hour, for those who have the 
>  stamina. I myself have reserved 90 minutes.
>
>  --g
>  

-- 
~Michael
http://ridleytx.structed.net (for now)
http://michaelbox.net (eventually)

[John Babich]

My apologies...

I have wireless internet access, but am stuck behind a transparent
proxy with no connection to IRC.

If someone sends me the IRC log, I can post it later.

Best Regards,

John Babich
FAmSCo Member

[Grady Laksmono]

Sorry, I couldn't come to the meeting due to the college network that
blocks all of the port.

Grady

On Thu, Mar 27, 2008 at 12:31 PM, John Babich <jmbabich(a)gmail.com&gt; wrote:
>  My apologies...
>
>   I have wireless internet access, but am stuck behind a transparent
>   proxy with no connection to IRC.
>
>   If someone sends me the IRC log, I can post it later.
>
>   Best Regards,
>
>   John Babich
>   FAmSCo Member
>
>
>
>   --
>   Fedora-marketing-list mailing list
>   Fedora-marketing-list(a)redhat.com
>   https://www.redhat.com/mailman/listinfo/fedora-marketing-list
>

Key Marketing Messages

[Max Spevack]

On Thu, 27 Mar 2008, Greg DeKoenigsberg wrote:

>  * Marketing Plan, Key Marketing Messages.  Currently owned by the
> very 
>  busy Max Spevack.  We *really* need to nail these down as the date for 
>  F9 continues to approach, since all of our other activities depend on 
>  having this messaging solid. 
Well, let me start right here:

Overall, we are trying to talk about Fedora from the following four 
points of view:

Folks

Freedom

Features

First

So, the question I ask myself is this: "in the Fedora 9 cycle, what good 
stories can we tell in each of these categories?"

Here's some stuff off the top of my head (and keeping in mind that some 
things can fit into multiple buckets):

Folks:
 	Jon Stanley and the re-lanuch of BugZappers.
 	The Art Team and their (once again) brilliant work for F9.

Features:
 	Package Kit
 	Live USB persistence
 	KDE 4
 	Encrypted filesystems
 	*tons of stuff*

First:
 	What from the "features" list was Red Hat or Fedora the upstream 
of?  Where have we created features that are being used cross-distro but 
it is recognized that Fedora or Red Hat is the upstream innovator?


If we can take information that appears on
 	http://fedoraproject.org/wiki/Releases/9/SingleSourceSummary

and build it out in a way that can fit into these buckets, perhaps in 
the ReleaseSummary, then I think we go a long way to having our 
"general" messaging points with "Fedora 9 specific" details.

--Max

Key Marketing Messages

[Rahul Sundaram]

Max Spevack wrote:

>  
>  First:
>      What from the "features" list was Red Hat or Fedora the upstream 
>  of?  Where have we created features that are being used cross-distro but 
>  it is recognized that Fedora or Red Hat is the upstream innovator? 
PackageKit - Red Hat has a number of developers who have contributed 
extensively. Richard Hughes (PackageKit, GNOME Power Manager primary 
developer) is now a Red Hat employee

GVFS - GNOME VFS replacement was primarily done by Alexander Larsson who 
is also the primary maintainer of Nautilus.

GDM - William Jon McCann (ConsoleKit developer and maintainer who has 
worked on gnome-screensaver, rhythmbox etc) is leading upstream rewrite.

X - Adam Jackson is upstream release engineer for the new release and 
has done a lot of related work.

FreeIPA - Red Hat's project. Refer http://freeipa.org

Virtualization - Tons of work including a port of Xen on para virt ops 
and policy kit integration from Red Hat virtualization team

Jidgo integration - Jeroen Van Meeuwen is leading integration

Ext4 - Eric Sandeen who is the lead for Ext4 integration within Fedora 
is also a upstream contributor

Firefox 3 - Christopher Aillon is one of the Linux release engineers for 
  Firefox.

K12Linux - Warren Togami is working with upstream

GCC 4.3 - Red Hat has extensive contributions. Jakub Jelinek leading 
Fedora integration is one of the upstream developers.

Live CD persistence - Douglas McClendor (dmc) did a lot of the work as a 
volunteer community member. Jeremy Katz has done the integration and 
minor changes.

Bluetooth - Bastien Nocera has done a lot of the upstream work

Clock Applet - Feature from SLED but IIUC Matthias Clasen is driving 
upstream integration

Anaconda - Lot of work including filesystem encryption, partition 
resizing - Anaconda team

If you want to highlight Fedora community efforts primarily that would 
include dmc's work on live cd persistence, jidgo integration, KDE SIG 
team work on KDE 4, upstart integration.

I might have missed out certain things. Feel free to add your favorite 
contribution/contributors here.

Rahul

Key Marketing Messages

[Jeroen van Meeuwen]

Rahul Sundaram wrote:
>  Max Spevack wrote:
>  
> >
> > First:
> >     What from the "features" list was Red Hat or Fedora the upstream 
> > of?  Where have we created features that are being used cross-distro 
> > but it is recognized that Fedora or Red Hat is the upstream innovator?
>  
>  PackageKit - Red Hat has a number of developers who have contributed 
>  extensively. Richard Hughes (PackageKit, GNOME Power Manager primary 
>  developer) is now a Red Hat employee
>  
>  GVFS - GNOME VFS replacement was primarily done by Alexander Larsson who 
>  is also the primary maintainer of Nautilus.
>   
[... snip ...]

>  If you want to highlight Fedora community efforts primarily that
> would 
>  include dmc's work on live cd persistence, jidgo integration, KDE SIG 
>  team work on KDE 4, upstart integration.
>  
>  I might have missed out certain things. Feel free to add your favorite 
>  contribution/contributors here.
>  
>  Rahul
>   
Don't forget the huge take-off spins have had, some if not most of which 
are being developed and maintained by the community.

Kind regards,

Jeroen van Meeuwen
-kanarip