The author should be a familiar face ...
"Of course, talk and good intentions are wonderful, but without
practical results are meaningless. To this end the Fedora Marketing SIG
is already beginning to pick up speed. Concrete, long term plans are
being laid with the aid of Red Hat's professionals; and in the short
term Fedora seems to be cropping up in popular news sites more often
than it has done for quite a while. Fedora developers are gaining
increased recognition for the work that they put in, which often shows
up in other distributions. With the release of Fedora 9 (Sulphur) Alpha,
and the increased attention that this received in comparison to previous
early development releases, as well as an already impressive set of new
features, the future seems bright."