Hello,
At today's meeting we talked about briefing ambassadors. I made a draft and pasted it on the wiki
https://fedoraproject.org/wiki/F13_Ambassadors_briefing#Draft_for_email_brie...
Ready for feed back and to agree on when we should mail this.
Best regards
On Tue, Apr 6, 2010 at 10:11 PM, Neville A. Cross nacross@gmail.com wrote:
Hello,
At today's meeting we talked about briefing ambassadors. I made a draft and pasted it on the wiki
https://fedoraproject.org/wiki/F13_Ambassadors_briefing#Draft_for_email_brie...
Ready for feed back and to agree on when we should mail this.
I think this looks fabulous - I edited for some minor nitpicky grammar stuff, but the content is well-presented and explained.
I have no issues with sending this out as it is, ASAP - Neville, feel free to do so, unless anyone else has objections. :)
Nice work!
Thanks,
Robyn
Best regards
-- Neville https://fedoraproject.org/wiki/User:Yn1v Linux User # 473217
Check: http://www.clickmanagua.com
-- marketing mailing list marketing@lists.fedoraproject.org https://admin.fedoraproject.org/mailman/listinfo/marketing
Neville,
Without being disruptive:
"The One-Page Release Notes are enhanced by having a collection of pleasant photos of people happily using Fedora. For instance, these photos might include people showing off fedora t-shirts, stickers and pins."
One-Page Release Notes and photos displaying people? Be mindful of "Release Notes". My suggestion would be something for this as in what is usually known about "elevator speech", and contemplate the following:
* What is our product/server, in other words, what is Fedora * Who is behind it, in other words, Fedora * Competitive advantages, heavily masked in order to provide: "Why Fedora".
In practical meanings we should provide:
* A hook - Get people's attention to our message * Establish a pitch, 150-200 words (short objective speech, non tech language. Even our grandmothers should be able to get the message). * Passion/Emotion - We should pass/trigger some positive energy to our audience * A request - people should get the feeling that they are being requested something: "use fedora?", "join Fedora" ?
I would suppose this is something probably different from "One Page Release Notes", but it most likely is something that should be available in one short document, and most useful for Ambassadors, as it should be a small flyer (other benefits could be used, such as media covers, etc) using this sort of "elevator speech".
For Release Notes, i don't see the relevance of community fotos, as the term "Release Notes" might be misleading, to me it sounds misleading.
Just some ideas, no right or wrong... just some thoughts. Do we have somewhere information about the goals and audience targets for such documentation?
For the Ambassadors, could you provide information based on your personal local experiences with your audiences on how you would like to have something like "elevator speech" to work for you? If so, feel free to share, I make myself available to develop this, with just one request (as many know, I'm not an artist), the possibility of an artist (or more volunteers) to gather on IRC for 30 mins to discuss this with me and ambassadors, to gather material to build a small flyer with me (I'll handle contents, text and marketing related stuff, leaving the artwork at artists choice). The goal build a small 1 page (2 pages most for front and back) that suits the Ambassadors operational needs on the field as a "evangelization" tool.
From my own experience, I would recon that a good slogan/elevator speech should be strong basis for Ambassadors work and bring new people to Fedora.
nelson.
On Tue, 2010-04-06 at 23:11 -0600, Neville A. Cross wrote:
Hello,
At today's meeting we talked about briefing ambassadors. I made a draft and pasted it on the wiki
https://fedoraproject.org/wiki/F13_Ambassadors_briefing#Draft_for_email_brie...
Ready for feed back and to agree on when we should mail this.
Best regards
-- Neville https://fedoraproject.org/wiki/User:Yn1v Linux User # 473217
Check: http://www.clickmanagua.com
On Thu, Apr 8, 2010 at 2:39 PM, Nelson Marques 07721@ipam.pt wrote:
Neville,
Without being disruptive:
"The One-Page Release Notes are enhanced by having a collection of pleasant photos of people happily using Fedora. For instance, these photos might include people showing off fedora t-shirts, stickers and pins."
One-Page Release Notes and photos displaying people? Be mindful of "Release Notes". My suggestion would be something for this as in what is usually known about "elevator speech", and contemplate the following:
* What is our product/server, in other words, what is Fedora * Who is behind it, in other words, Fedora * Competitive advantages, heavily masked in order to provide: "Why Fedora".
In practical meanings we should provide:
* A hook - Get people's attention to our message * Establish a pitch, 150-200 words (short objective speech, non tech language. Even our grandmothers should be able to get the message). * Passion/Emotion - We should pass/trigger some positive energy to our audience * A request - people should get the feeling that they are being requested something: "use fedora?", "join Fedora" ?
I would suppose this is something probably different from "One Page Release Notes", but it most likely is something that should be available in one short document, and most useful for Ambassadors, as it should be a small flyer (other benefits could be used, such as media covers, etc) using this sort of "elevator speech".
For Release Notes, i don't see the relevance of community fotos, as the term "Release Notes" might be misleading, to me it sounds misleading.
Just some ideas, no right or wrong... just some thoughts. Do we have somewhere information about the goals and audience targets for such documentation?
For the Ambassadors, could you provide information based on your personal local experiences with your audiences on how you would like to have something like "elevator speech" to work for you? If so, feel free to share, I make myself available to develop this, with just one request (as many know, I'm not an artist), the possibility of an artist (or more volunteers) to gather on IRC for 30 mins to discuss this with me and ambassadors, to gather material to build a small flyer with me (I'll handle contents, text and marketing related stuff, leaving the artwork at artists choice). The goal build a small 1 page (2 pages most for front and back) that suits the Ambassadors operational needs on the field as a "evangelization" tool.
From my own experience, I would recon that a good slogan/elevator speech should be strong basis for Ambassadors work and bring new people to Fedora.
nelson.
I have to admit that I was candid requesting pictures. The idea, as I interpreted, was to get plenty on photos from where people that do magic, as the design team, can chose the more appropriated. I guess that having plenty of material to chose from is a good thing. As Fedora is a community, giving the opportunity to collaborators to be on stage is a recognition of their voluntary work. When Tatica choose my picture to decorate the Spanish one-page release note I felt great.
As for elevator speech, is a really difficult question. When I first came to fedora I was looking to promote Fedora use. Then I realized that was a misconception from my part. Fedora looks for contributors. I need a tool that enable me to show others that contribute with Fedora is cool, fun, rewarding and useful. I have to be example of that attitude and I need to have picture of people proud of wear "blue". To me the big question is: How do we bring collaborators and keep their enthusiasm working for Fedora as volunteers?
Best regards
On Thu, 2010-04-08 at 14:09 -0600, Neville A. Cross wrote:
On Thu, Apr 8, 2010 at 2:39 PM, Nelson Marques 07721@ipam.pt wrote:
Neville,
Without being disruptive:
"The One-Page Release Notes are enhanced by having a collection of pleasant photos of people happily using Fedora. For instance, these photos might include people showing off fedora t-shirts, stickers and pins."
One-Page Release Notes and photos displaying people? Be mindful of "Release Notes". My suggestion would be something for this as in what is usually known about "elevator speech", and contemplate the following:
- What is our product/server, in other words, what is Fedora
- Who is behind it, in other words, Fedora
- Competitive advantages, heavily masked in order to provide: "Why
Fedora".
In practical meanings we should provide:
- A hook - Get people's attention to our message
- Establish a pitch, 150-200 words (short objective speech, non tech
language. Even our grandmothers should be able to get the message).
- Passion/Emotion - We should pass/trigger some positive energy to our
audience
- A request - people should get the feeling that they are being
requested something: "use fedora?", "join Fedora" ?
I would suppose this is something probably different from "One Page Release Notes", but it most likely is something that should be available in one short document, and most useful for Ambassadors, as it should be a small flyer (other benefits could be used, such as media covers, etc) using this sort of "elevator speech".
For Release Notes, i don't see the relevance of community fotos, as the term "Release Notes" might be misleading, to me it sounds misleading.
Just some ideas, no right or wrong... just some thoughts. Do we have somewhere information about the goals and audience targets for such documentation?
For the Ambassadors, could you provide information based on your personal local experiences with your audiences on how you would like to have something like "elevator speech" to work for you? If so, feel free to share, I make myself available to develop this, with just one request (as many know, I'm not an artist), the possibility of an artist (or more volunteers) to gather on IRC for 30 mins to discuss this with me and ambassadors, to gather material to build a small flyer with me (I'll handle contents, text and marketing related stuff, leaving the artwork at artists choice). The goal build a small 1 page (2 pages most for front and back) that suits the Ambassadors operational needs on the field as a "evangelization" tool.
From my own experience, I would recon that a good slogan/elevator speech should be strong basis for Ambassadors work and bring new people to Fedora.
nelson.
I have to admit that I was candid requesting pictures. The idea, as I interpreted, was to get plenty on photos from where people that do magic, as the design team, can chose the more appropriated. I guess that having plenty of material to chose from is a good thing. As Fedora is a community, giving the opportunity to collaborators to be on stage is a recognition of their voluntary work. When Tatica choose my picture to decorate the Spanish one-page release note I felt great.
As for elevator speech, is a really difficult question. When I first came to fedora I was looking to promote Fedora use. Then I realized that was a misconception from my part. Fedora looks for contributors.
So it should actively promote itself amongst potential contributors? (won't this increase the role of getting more contributors?), from the marketing scope of view:
* Audience: potential contributors (on several fields such as artists, developers, packagers, etc) * Goals: seem to be clear to me, enroll more contributors in Fedora Community. * Means: doesn't seem clear to me, as much initiatives seem to be targeting existing contributors. (are we focusing on methods we use to work as community? I mean, git, wiki, irc, mailing lists, etc), forgive my ignorance, but promoting the product (Fedora Linux) might not be enough, as the means are usually the handicap that scare people away (I have no background to support this, but seems a reasonable explanation).
From a simple perspective, why don't care about submitting bug reports?
Have we any operations on that field? Highlighting the importance of such feedback, and that's really a great ice-breaker that could take more people to enroll on Fedora. It's a good "step in" invitation I think. I understand that to developers the way as it is, is great, but on other areas, I feel a very strong lack of strategic guidelines. I don't even know (should be marketing) who should take such responsibility on communities like Fedora. Driving a bit to other topic, but relevant to me, while there are lots of scientific production articles published about Red Hat and the corporate people, the communities like Fedora have really no one looking much for them. And in my humble opinion, most times they are not receptive for means/processes/techniques that are used all over the place in the corporate world, in fact sometimes I've even felt some hostility.
In other words, what is preventing people from joining Fedora as contributors is the human aspect of it? Because we should actually focus on getting the real causes and act upon them. This makes sense to me.
I need a tool that enable me to show others that contribute with Fedora is cool, fun, rewarding and useful. I have to be example of that attitude and I need to have picture of people proud of wear "blue". To me the big question is: How do we bring collaborators and keep their enthusiasm working for Fedora as volunteers?
I think I agree with you... but lets take this for a swift example... I believe everyone think it's cool. Is the human factor why we are loosing potential contributors? Don't we have room/space to advertise the tools that make it so fun? I mean git, irc and basically all the infra-structure. Why don't we pass on a large campaign to hit everyone like how people actually communicate and make it so fun:
* Planet > ?! Could we advertise this as an approach tool for all Fedora entusiasts and possible contributors? * Do we have a plan to get LUG's connected to us in some way? (Ambassadors, please feel free to throw in some input... how could we have a more solid connection to LUG's and make them more active in Fedora?). There is probably no better source of potential contributors than LUG's and High-Schools/Universities. * High Schools/Universities Programs of cooperation... Won't this bring more visibility to Fedora amongst potential contributors? * The tools themselfs... I mean git and most of the Fedora Infra-Structure.
What I basically mean, is that most people here are more aware of the problems we're having trying to reach people. All efforts are actually doing good, and thanks to everyone who has been so commited. But this doesn't kill the possibility of having some real Marketing strategy backing up the contributors... And instead of waiting for free contributions, should we be far more active in launching challenges to the community?
When I first joined the list my plan was not to get involved before F13 was release, so I could lurk around for stuff and make my own research, I ended up being involved, but I'm having some very huge problems in trying to understand why somethings are sometimes done. I don't know exactly hwo to say this in english, but in Portuguese we call it "desabafo", like a steam off...
Anyway, i don't mean to be disrespectful to anyone, neither this should be seen as negative to any contributor... it's just sometimes I really don't understand, and we are doing lots of stuff, but I fail to decode the real benefits of it.
Ok it's a go to show our human/community side, but if we are getting after potential contributors, it's not features we want to highlight, it's probably our outstanding means that make us a leader in developing? Wouldn't this reinforce our position ?
As for the Ambassadors, this ain't clear to me also... Are they prospecting in the field for possible contributors? What are the reasons that people turn us down and not join us? Where do they gather such information? I mean, aren't they the "agents" on the field? What are actually their roles when it comes to feedback, specially on strategical Marketing?
sorry for the wall of text... don't know why but just got stroke by a negative wave of frustration... somehow I feel my message isn't going through in most cases :(
nelson
Best regards
-- Neville https://fedoraproject.org/wiki/User:Yn1v Linux User # 473217
Check: http://www.clickmanagua.com
-- marketing mailing list marketing@lists.fedoraproject.org https://admin.fedoraproject.org/mailman/listinfo/marketing
On Thu, Apr 8, 2010 at 4:09 PM, Nelson Marques 07721@ipam.pt wrote: <snip>
sorry for the wall of text... don't know why but just got stroke by a negative wave of frustration... somehow I feel my message isn't going through in most cases :(
nelson
Sometimes I wish that I could change the world single handed. Then I realized that it is better to do one small thing for Fedora, something that I enjoy doing and it is useful for contributors that I can relate to.
One hour of translation to Spanish for the one-page release notes made so much impact. It was more successful that all the emails that I wrote and irc meetings that I attend in that month.
We are trying to squeeze extra time from our work and family, that we have to make every single second of fedora time worth. I think that I can understand your frustration.
Neville,
My intention is never to diminish people's work, _NEVER_. On the theoretical side, I see so much that could be accomplished and at the same time, I get frustrated because I don't know how to help :(
I've blogged about my own frustrations, but at the same time, I know what I need to do, get a more accurate perspective of the community itself. Before such happens, I will always feel that I'm in the edge of a blade.
All the best, and thanks for being receptive. I can also translate for Portuguese (European) anything people need, just send me an email off-list with it.
nelson.
On Thu, 2010-04-08 at 15:44 -0600, Neville A. Cross wrote:
On Thu, Apr 8, 2010 at 4:09 PM, Nelson Marques 07721@ipam.pt wrote:
<snip> > > sorry for the wall of text... don't know why but just got stroke by a > negative wave of frustration... somehow I feel my message isn't going > through in most cases :( > > nelson >
Sometimes I wish that I could change the world single handed. Then I realized that it is better to do one small thing for Fedora, something that I enjoy doing and it is useful for contributors that I can relate to.
One hour of translation to Spanish for the one-page release notes made so much impact. It was more successful that all the emails that I wrote and irc meetings that I attend in that month.
We are trying to squeeze extra time from our work and family, that we have to make every single second of fedora time worth. I think that I can understand your frustration.
-- Neville https://fedoraproject.org/wiki/User:Yn1v Linux User # 473217
Check: http://www.clickmanagua.com
marketing@lists.fedoraproject.org
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Nelson Marques -
Neville A. Cross -
Robyn Bergeron