I've thought a lot on your email, and yes I was taking the slacking
way, and decided to act upon it.
I'm changing the mix into 'service mix' and taking approach from 8P's.
I've also taken the liberty of posting this on my blog
I'm planning to leave soon a presentation about this and will wiki on
it as well.
I'm not sure on how to organize this 'pieces of information' about the
concepts in which the SWOT is being built for future reference of anyone
in Fedora or FOSS world. So suggestions would be welcome.
Rejaul, thanks for pointing me the way.
On Tue, 2010-06-15 at 22:15 -0700, Rejaul Islam wrote:
Hi Nelson Marques:
How are you?
In order to achieve our marketing objectives we need to have a
strategy that includes different elements - the various parts of the
marketing mix. Calling it a mix reminds you to try and get the balance
right between the different elements. It is easy to assume that one
part of the mix is wrong, when in fact it is another.
Identified the four P's of the marketing mix:
* Product Defining the characteristics of our product or service
to meet the customers' needs. Example Fedora Linux
* Price: Deciding on a pricing strategy (Free/Freedom). Even if
we decide not to charge for a service, it is useful to realize
that this is still a pricing strategy.
* Promotion This includes advertising, marketing, personal
selling (e.g. attending exhibitions), sales promotions (e.g.
special offers), and atmospherics (creating the right
impression through the working environment). Public Relations
are included within Promotion by many marketing people (though
PR people tend to see it as a separate discipline).
* Place or distribution. Looking at location and where a
service is delivered (e.g. are search results delivered to the
user's desktop, office, pigeonhole, Internet/local resellers -
or do they have to collect them).
There are two ways to impress bluffers.
We can extend the number of P's - the two which are usually seen as
useful additions for services (including information services) are:
* People Good information services are not likely to be
delivered by people who are unskilled.
* Process The way in which the user gets hold of the service
(e.g. the way in which a document or a search can be ordered).
The communication mix blends together several different elements to
create the overall strategy for marketing communications. The elements
of this mix may include advertising, personal selling, sales promotion
and publicity. They can use categories to personal selling and
The strategies for communication mix are:
Advertising is paid non-personal communication through various media
by organizations that are in some way identified in the advertising
message and who hope to inform and/or persuade members of a particular
When deciding how advertising fits into the communication mix,
marketers consider such issues as budgets and which media to use.
This is a non-paid for communication of information about the company
or product, generally in some media form. Publicity can come in news,
stories, reviews, broadcasts e.t.c.
The downside of publicity is that the marketer has little or no
control over what is said and also there is no way to target an
The public may favor the product since they know that the marketer is
not controlling the story thus it's likely to be true.
Thanks & regards,
Fedora Ambassador Bangladesh