Re: ESOMAR Code
I would like to share this with the list. This is the ESOMAR code.
http://www.esomar.org/index.php/codes-guidelines.html
Thanks, Nelson - this is very useful, and has a lot of good things to
consider. For folks like me who didn't know what the ESOMAR code was
before reading the link, it's a (relatively short and quite
well-phrased, actually) set of ethical considerations that market
researchers should adhere to when doing their work - sort of a
Hippocratic oath for marketing research.
The biggest implication I can see for the work we do is the data privacy
aspect - we want to be open about our processes, but how open do we want
to be about the data people give us, and how can we communicate whatever
choice we make for each survey clearly to the survey-takers?
If someone plans to do surveys in the future, it's something
you might
want to take a look into.
I've added the link to
https://fedoraproject.org/wiki/Marketing_research#Resources - we may
want to make it a recommended reading when we (eventually) write some
sort of "market research SOP." ("how to make and carry out a survey,"
or
some such.)
--Mel