[marketing] Re: [Marketing] Content creating process as a marketing activity

[Justin W. Flory]

On 08/28/2016 09:39 PM, Natalie Ardasevova wrote:
>  Hello guys,
>  
>  I would like to ask a marketing-related question - do you have a process where you
> identify what it is that readers like the most or are looking for the most and based on
> which you focus the content of your articles?
>  
>  I need to do a similar like you do with Fedora for newbies, but with Modularity for the
> existing contributors.
>  
>  Thank you a lot!
>  
>  Natalie Ardasevova 
>  nardasev(a)redhat.com 
>  Marketing Communications Specialist 
>   
Hey Natalie, we have done some retrospective like this in the past at
certain intervals, but we are not actively doing this right now. Paul
did use a tool to find top search queries for things with Fedora and we
used those to create some starter pitches for new writers.

If I can remember what the tool is, I think that's a great way to get a
better insight to what people in the greater public are looking for.
Otherwise, for the topics we are writing on, we usually look at the
WordPress metrics.

    https://fedoramagazine.org/wp-admin/admin.php?page=stats

-- 
Cheers,
Justin W. Flory
jflory7(a)gmail.com