[marketing] We need more detail in talking points
Hey marketing team members. Thanks for your work on the talking points.
I know it is sometimes kind of painful to get talking points out of the
various groups, and I defintely appreciate what's there.
In the future, though, I think we need a format that explicitly
includes more information. The talking points should be things that:
1. Users will get excited about.
2. Press will want to write about.
3. Ambassadors should definitely know and know how to "sell".
I think each talking point should include:
1. A headline (what the change is)
2. A hook (why users should care)
3. One or more interesting details
4. Link for more information.
For example:
VirtualBox integration
----------------------
What: VirtualBox guest drivers and tools are now included.
Why you care: VirtualBox is a popular cross-platform virtualization
system. The guest drivers improve performance and provide
integration with the host system. Now, will work better as a guest
under VirtualBox, including when VirtualBox is used with the
popular developer tool Vagrant.
Fun fact: Fedora Developer Hans de Goede was instrumental in getting
these drivers into the upstream Linux kernel. Fedora prefers to
work with upstreams in this way, so that the work we do benefits
everyone.
For more information:
* VirtualBox manual: https://www.virtualbox.org/manual/ch04.html
* Linux kernel docs: [wherever those are]
-------------------
If we have something in the talking points which can't be interestingly
expanded in this way, it probably isn't really a talking point. :)
Does this format make sense to everyone? Is there anything missing?
Also, how can we get the teams to do this better? Clearly asking nicely
isn't working completely. :)
--
Matthew Miller
<mattdm(a)fedoraproject.org>
Fedora Project Leader